Olimpija Hristova Zaevska, PhD moderated a panel discussion on “The Importance of Business Diagnostics for Overcoming Growth Barriers and Boosting Competitiveness” at the 4th Solar Conference, held in September 2025 in North Macedonia.
The event was organized by the Macedonian Solar Energy Association (Solar Macedonia) and supported by the Embassy of Switzerland in North Macedonia, as part of ongoing Swiss-backed efforts to strengthen private-sector competitiveness and modernization.
Business Diagnostics as a Strategic Growth Tool
The panel focused on the role of business diagnostics as a practical and results-oriented instrument for helping companies identify constraints, unlock efficiency gains, and improve long-term performance. Drawing on experience from the Swiss Modernisation Programme, the discussion highlighted how structured diagnostics translate analysis into clear, actionable roadmaps for growth.
Moderated by PhD Olimpija Hristova Zaevska, the session emphasized how diagnostics support companies in:
- improving business strategy, organizational structure, and sales performance;
- identifying operational inefficiencies and cost-saving opportunities;
- supporting digital transformation and evidence-based investment decisions;
- strengthening overall competitiveness in increasingly demanding markets.
Real Business Cases and Practical Impact
The discussion was anchored in real success cases from North Macedonian companies that have undergone business diagnostics with Swiss support. These examples demonstrated how diagnostics move beyond theory, enabling enterprises to prioritize actions, allocate resources more effectively, and transition from reactive problem-solving to strategic, long-term planning.
The panel underlined the direct impact of diagnostics on private-sector growth, particularly for SMEs navigating market volatility, technological change, and rising competitive pressures.
Strengthening the Private Sector Through Partnerships
With the support of Switzerland, the conference contributes to building a more resilient and modern private sector in North Macedonia. By combining international best practices with local business realities, business diagnostics serve as a key enabler of sustainable growth, innovation, and digital readiness.
Elson Solutions remains committed to facilitating high-quality dialogue between businesses, institutions, and international partners, and to supporting initiatives that strengthen managerial capacity, competitiveness, and long-term economic development.
